When Erlinda Caring chanced upon a Globe SIM Registration Assistance Desk on her recent trip to a mall in Bacolod City, the 68-year-old took the opportunity to get her SIM registered. She didn’t want to cram close to the deadline or risk losing her TM SIM, which she has been using for some 20 years.
"My children were busy, and I saw SIM registration in my area, so I grabbed the opportunity to register my SIM Card,” Caring, a basic phone user, told Globe brand ambassadors who manned the assistance desk on January 27, the day of her visit.
Caring, of Barangay Alijis, Bacolod City, was ready with two valid IDs and her SIM, and gamely posed for a photo to complete her registration. It took her all of 5 minutes.
A loyal TM user, Caring shared that she has never changed her SIM as it has been convenient to use. “TM load is affordable and has a fast signal, too,” she said.
Globe has started rolling out SIM Registration Assistance Desks in strategic locations across the country to help seniors and basic phone users like Caring register their SIMs within deadline conveniently.
This is among Globe’s initiatives to reach out to as many customers as possible and get their SIMs registered before the April 26, 2023 deadline. Those who fail to register will have their SIMs deactivated.
“We are going where our customers are so we are bringing SIM registration assistance desks to strategic locations. We want to make sure that those facing challenges in registering their SIMs get the help that they need,” said Cleo Santos, Head of Globe’s Channel Management Group.
In January, Globe deployed SIM registration assistance booths in 15 areas under the government-led rollout of on-site SIM registration. It also held SIM registration assistance in 30 Puregold branches across the country from January 27 to 29, and massive SIM registration initiatives at the Sinulog Festival in Cebu and the Dinagyang Festival in Iloilo.
Registration continues 24/7 at Globe’s online platform new.globe.com.ph/simreg, while SIM Registration will soon be available in the GlobeOne app, where customers may get exclusive promos and deals only in the app.
As of February 2, Globe has logged over 11.45 million registrations on its platform. It is set to roll out more on-site SIM registration booths in the coming weeks.