Globe bridged the gap between the local art scene and diverse audiences, ranging from seasoned collectors to the next generation of creative leaders at Art Fair Philippines 2026, as a long-standing partner with a commitment to Filipino creativity and cultural expression. As the country’s premier platform for contemporary art, the fair served as a vibrant canvas for Globe to demonstrate how support beyond technology can enrich everyday life and foster community.
Through a series of thoughtful initiatives, Globe focused on making the fair more accessible and rewarding for its subscribers through tailored digital and on-ground experiences:
- Customers enjoyed a 20% discount on tickets through exclusive flash deals on the GlobeOne App, ensuring more people could engage with the country's top galleries.
- Globe Platinum customers were treated to a seamless visit with complimentary admission, dedicated lanes, and a curated retreat at the Globe Platinum Lounge, featuring refreshments by Toby’s Estate.
- Select customers and academic partners received early access to the fair during the Collector’s Preview and Vernissage, offering an intimate look at the exhibitions before the public opening.
Empowering the Next Generation of Creatives
A standout feature of this year’s partnership was the Globe Student Program, which acted as a definitive talent pipeline for the event. Globe facilitated the selection and onboarding of 39 operational interns, placing them at the epicenter of international gallery logistics.
Globe also deployed 48 Social Media Correspondents from premier institutions such as De La Salle University-Manila, Polytechnic University of the Philippines, and Mapúa University. These students underwent an intensive Social Media 101 Workshop at The Globe Tower, Bonifacio Global City, receiving mentorship from industry leaders like renowned content creator, comedian, and podcaster Baus Rufo. This initiative empowered students to produce authentic, Gen Z-led content that successfully connected organic peer engagement with strategic brand promotion.
In line with its purpose-driven mission, Globe collaborated with Special Olympics Pilipinas. Community members from ValSped created hand-painted pieces for media kits, showcasing how art serves as a powerful form of expression across all communities. These participants were also featured in social content aimed at driving community support through Globe Rewards.
"Art Fair Philippines has become an important space for Filipino creativity to thrive," said Roche Vandenberghe, Globe Chief Marketing Officer. "We’re proud to help make this experience more accessible to more people, from long-time art lovers to students discovering it for the first time. By supporting communities and creating access to culture, we hope to make everyday life richer and more meaningful for our customers."
By integrating education, advocacy, and exclusive access, Globe continues to solidify its role as a catalyst for progress and a champion of Filipino pride.
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