Globe strengthens its push to bring next-generation retail experiences closer to Filipinos with the opening of its Gen4 store on the 2nd floor of Waltermart Plaridel, Bulacan, on April 15, 2026, further expanding its presence in one of Central Luzon’s fastest-growing commercial corridors. The initiative advances its commitment to accessible and customer-first digital touchpoints in high-growth provincial communities.
The new store features a streamlined and interactive layout that enables customers to conveniently explore mobile plans, broadband services, and digital solutions. Trained staff are on hand to provide personalized assistance, allowing for faster and more efficient transactions that respond to evolving customer expectations.
Situated in Plaridel, a first-class municipality with a population of over 100,000, the store serves a community within Bulacan, one of Central Luzon’s leading economic drivers. The province has recorded around 7.0% economic growth and continues to benefit from rapid urbanization, increasing household demand, and its proximity to Metro Manila, all of which contribute to rising demand for reliable connectivity and accessible service touchpoints.
The launch, in partnership with Authorized Premium Dealer JL65, reinforces Globe’s continued expansion in North Luzon. The collaboration supports seamless transactions, end-to-end customer assistance, and broader access to Globe’s products and services across emerging growth areas.
During the opening, Globe offered ₱200 GCash credits for applications to SIM-only Plan 799 and up or GPlan with Device 999 and up. Customers who avail of GFiber Postpaid Plan 1499 and up or GFiber Prepaid 999 and up also received a free portable mini fan.
These exclusive offers aim to encourage more residents to upgrade their connectivity and experience Globe’s reliable network for work, education, and entertainment as digital adoption accelerates across provincial areas.
“We are excited to bring the Gen4 Globe Store experience to Plaridel, Bulacan. This new store reflects our commitment to making Globe’s products and services more accessible while delivering a seamless and customer-first experience for every Filipino. Our goal is to empower communities by providing reliable connectivity and digital solutions that support their everyday lives, whether for work, school, or entertainment,” said Melecio Baquiano, Territory General Manager at Globe.
The store opening was attended by key Globe representatives, highlighting the company’s continued efforts to elevate retail experiences, strengthen its presence in local communities, and expand access to digital solutions nationwide.
As Globe accelerates the rollout of its Gen4 stores across the country, it continues to invest in building more inclusive and future-ready communities by bringing reliable connectivity, innovative digital tools, and customer-first service closer to Filipinos, enabling more individuals, families, and businesses to fully participate in the country’s growing digital economy while reinforcing its position as a trusted partner in nation-building.
Public Company Information:
PSE: GLO
