The tourism industry is one of the hardest-hit sectors by the pandemic, as travel and tourism activities during the early months of the quarantine were limited. Moreover, this coincided with the peak summer season where tourists usually flock to destinations to cool off and unwind with their friends and families, resulting in tourism businesses, including SMEs, struggling and bowing to the loss of income and revenue.
Fortunately, more and more places in the country are now gradually opening to accept tourists and many SMEs are preparing to start their operations again. In support of the Department of Tourism’s (DOT) efforts to boost local travel, Globe myBusiness celebrates tourism businesses that are hard at work in preparing their establishments for safe, leveled-up and recreated tourism experiences with the launch of Business Diaries.
Business Diaries features pioneering Filipino boutique hotel brand, The Henry Hotel, and its owner and “inn-keeper'' Hanky Lee, as he shares his inspirations and approach in running his properties, and how technology plays a role in every successful business. Through this, SMEs can be inspired by how The Henry Hotel strives to keep up with the times to ensure a safe and like-no-other experience for their guests.
“The Henry is more than a hotel. It stands for certain values: Filipino values, a Western mind, a Latin heart, and an Asian soul. We are innovative, passionate, and honest in doing our part in making local travel safe and responsible. Through Business Diaries, I hope to impart valuable insights that other business owners can also apply on their own ventures as they strive to rebuild,” said Hanky Lee.
Other tourism business owners will also get the chance to share their own versions of their Business Diaries via Facebook and Instagram story templates, which will be available soon on Globe myBusiness’ social media accounts.
“Globe myBusiness has launched the Business Diaries to educate tourism business owners on the best practices to adapt in the new normal and inspire them to thrive in these changing times,” said Maridol Ylanan, Strategy and Marketing Head for Globe myBusiness. “Together with our products and services, we aim to help them recreate travel experiences by providing best-in-class connectivity and digital solutions to address the evolving traveler needs.”
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