As part of Globe’s 10th year of 917 GDay celebrations, Globe Business hosted G Fair 2025, a two-day event that celebrated Filipino craftsmanship while elevating its commitment to local entrepreneurs. Held at the BGC Amphitheater in Taguig from September 19 to 20, the fair drew thousands of attendees and served as a dynamic platform where commerce and learning seamlessly intertwined.
Now in its third year, G Fair has evolved into a comprehensive program that goes beyond a traditional pop-up market. This year, the event was enhanced with a strong focus on empowering entrepreneurs for the future, providing valuable resources for digital transformation and sustainable growth through a dedicated SME Consultation Booth and a series of upskilling talks and learning sessions.
“This year’s G Fair was built on the momentum of past years by creating an ecosystem that empowers entrepreneurs with tools, knowledge, and networks to thrive,” said KD Dizon, Head of Globe Business. “It’s a space to celebrate homegrown talent while equipping them to succeed in the digital economy.”
This two-pronged mission was evident across the fairgrounds, from the bustling retail space to the dedicated learning hub. A vibrant mix of 30 proudly local brands showcased the best of Filipino craftsmanship, with each vendor a testament to the power of Filipino creativity. Visitors explored featured brands like the artisanal Baybayin Bags and Sewn Sandals, which stood alongside delicious offerings from H Proper and W Bakehouse. Attendees enjoyed interactive activities and exclusive raffle prizes, all while directly supporting local talent.
Meanwhile, the G Fair Business Hub served as the central point for entrepreneurial empowerment. Business owners had the invaluable opportunity to consult with and learn from a diverse group of experts. This included partners from the Department of Trade and Industry (DTI) and Go Negosyo, as well as tech industry leaders GCash, Lazada, and TikTok. Discussions centered on how SMEs can scale through fintech, e-commerce, and social media, while merchant panels offered insights on balancing heritage with innovation and turning passions into sustainable livelihoods.
The fair's lively atmosphere was further enhanced by other highlights that celebrated the entrepreneurial spirit. The G Fair Awards recognized standout SMEs for their breakthrough innovations and commitment to championing sustainability in their business. The event also featured electrifying performances by rising artists FINIX and SYNC and concluded with exciting raffle prizes from Philippine Airlines, GCash, and Lazada.
Following last year’s strong turnout, G Fair 2025 further cemented its role as a catalyst for Filipino SMEs to grow and connect with wider audiences. The event successfully combined the celebration of creativity and craftsmanship with the critical digital resources needed for entrepreneurs to further their digital transformation journey. It stands as a testament to the power of supporting homegrown talent and ensuring they are equipped to succeed in the digital economy.
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