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Globe Unveils “The Blueprint” to Showcase Inclusive Innovation to Uplift Every Filipino

August 28, 2025
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Globe executives on stage at “The Blueprint” launch event, discussing the company’s inclusive innovations.
"The Blueprint by Globe" quarterly media event launched today, highlighting Globe’s inclusive innovations. From left: Eric Tanbauco (Vice President, Consumer Mobile Business), Darius Delgado (Chief Commercial Officer), Giv Florida (Senior Director, Globe Prepaid), Roche Vandenberghe (Chief Marketing Officer), Chelo Flores (Director, Marketing Strategic Partnerships), Abby Cardino (Vice President, Broadband Business), Marlon Cruz (Assistant Vice President, Globe Business), Coco Domingo (Vice President, Product Experience), and Bianca Wong (Vice President, Feel Valued Tribe).

Globe unleashed its inclusive innovation thrust with the launch of The Blueprint, a first of a series of quarterly media events that highlight how the company is using technology to promote digital inclusion and empower every Filipino. 

 

By presenting a portfolio of solutions that are intentional, intuitive, and accessible, Globe is demonstrating how innovation directly translates into progress for people, communities, and enterprises.

 

“This is about execution with empathy,” said Darius Delgado, Chief Commercial Officer at Globe. “The Blueprint showcases how our innovation is inclusive by design; personal where it matters, protected by default, and accessible to all. From hyper-personalized plans and secure digital journeys to consulting that solves enterprise pain points and new entertainment frontiers, we’re the digital enabler behind everyday progress.”

 

Inclusive Innovation in Action

 

Globe starts with its Foundations of Progress, where it guides enterprises through a consulting practice that translates complex technology into clear, actionable strategies. Backed by deep industry expertise and a forward-looking perspective, this groundwork enables small, medium, and enterprise businesses to grow with resilience and agility.

 

Building on this foundation, Globe moves to solutions Built Around You. Every digital touchpoint is designed to manage friction and anticipate customer needs, from intuitive apps that put users fully in control to programs that return purposeful value. The result is a smoother, faster, and more intuitive digital experience for everyday Filipinos. One of the highlighted projects is GoGIVE, an innovative way to empower young Filipinos to create a consistent and lasting impact through their everyday phone use.

 

Eric Tanbauco of Globe introduces the “Flagship Forever” program at The Blueprint launch.
Eric Tanbauco, Vice President of Consumer Mobile Business introduces "Flagship Forever," the Philippines' first device upgrade program allowing postpaid users to switch to the latest flagship phone every 12 months.

At the same time, Globe ensures these journeys are Secure by Design, embedding protection into every interaction. With tools like Scam Shield and advanced cybersecurity features, Globe safeguards the digital lifestyle without compromising ease and accessibility, so trust in the digital space is experienced and natural.

 

Coco Domingo, Vice President of Product Experience, unveils "GlobeOne App Updates" at The Blueprint launch.
Coco Domingo, Vice President of Product Experience, unveils "GlobeOne App Updates" for a faster, simpler, and lighter user experience, alongside "SMS Scam Shield" for real-time protection against suspicious links.

Globe then creates Value by Design, delivering smarter, more rewarding digital experiences. With hyper-personalized offers, seamless upgrades, and loyalty benefits, Globe shows how value is not only delivered but thoughtfully designed around each customer’s unique journey.

 

Finally, Globe reaches out to Designing Delight, unlocking entertainment frontiers that spark joy and connection. Through curated content platforms and interactive experiences, Globe demonstrates how technology can go beyond utility to create moments of discovery, play, and emotional resonance.

 

Bianca Wong, Vice President of Globe’s Feel Valued Tribe, showcases "Hyper-Personalization" at The Blueprint launch.
Bianca Wong, Vice President of Globe’s Feel Valued Tribe, showcasing "Hyper-Personalization," leveraging AI to deliver tailored promos and rewards across Globe platforms.

A sneak peek at two of its newest offers designed to delight customers include Beetzee and Globe AT HOME 5G Loop. With Beetzee Play, GlobeOne users can access seamless streaming, convenient top-ups, and Globe Rewards integration all in one place. No need to download a separate app or sign up to another platform.

 

Globe Chief Marketing Officer Roche Vandenberghe speaks at The Blueprint launch.
Globe Chief Marketing Officer Roche Vandenberghe emphasizes that The BluePrint by Globe charts the evolving design of the Filipino digital lifestyle, “one that’s not just powered by innovation, but guided by purpose: inclusive, intuitive, and intentional.”
Chelo Flores, Director of Marketing Strategic Partnerships, presents "Beetzee Play" at The Blueprint launch.
Chelo Flores, Director of Marketing Strategic Partnerships, presents "Beetzee Play," the first Piso-Serye streaming platform in the Philippines, offering bite-sized vertical Filipino content.

Globe is redefining home broadband with Globe AT HOME 5G Loop, the world’s first fiber-like internet delivered via 5G, perfectly engineered for sharing Wi-Fi experiences and bringing home with you wherever life happens.

 

Abby Cardino, Vice President of Broadband Business speaks at The Blueprint launch.
Abby Cardino, Vice President of Broadband Business highlights "Globe AT HOME 5G Loop," the world’s first 5G-powered portable home broadband device offering fiber-like speeds and unlimited data.

“At Globe, we believe innovation must always serve a greater purpose,” said Carl Cruz, Globe President and CEO. “The Blueprint is a reminder that every product we build, every service we design, is meant to make daily life easier, safer, and more meaningful for Filipinos. By keeping inclusivity at the heart of our journey, we ensure progress is something every Filipino can share in.”


Public Company Information:
PSE: GLO

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