Carl Raymond R. Cruz

Executive Director, President and CEO

Mr. Cruz, Filipino, 54, is a seasoned leader with over 30 years of experience in the fast-moving consumer goods (FMCG) industry, particularly in general management and marketing. Mr. Cruz is currently Globe's President and Chief Executive Officer.

His extensive career includes serving as the CEO and Managing Director (MD) of Airtel Nigeria, one of the largest and most significant Airtel operations in Africa. Before this, he was the Managing Director of Unilever West Africa and MD/CEO of Unilever Nigeria, where he led operations in Nigeria, Ghana, and Francophone Africa. Mr. Cruz’s career at Unilever spanned 30 years across various countries, including the Philippines, India, Thailand, Sri Lanka, and West Africa, and he is recognized for his expertise in leading and transforming organizations in developing and emerging markets. Mr. Cruz also holds directorships in Asiacom Philippines, Inc., and AC Mobility Holdings Incorporated.

SKILLS AND EXPERIENCE

Mr. Cruz holds a Bachelor of Science in Marketing Management from De La Salle University.