At the Subdivision and Housing Developers Association, Inc. (SHDA) Convention, Globe framed connectivity as a foundational part of modern household rather than an add-on. Globe AT HOME Vice President and Head of Broadband Business Brand Management Abby Cardino highlighted that households are increasingly diverse, from young professionals and growing families to OFW families and seniors, each with different digital needs that require more personalized home experiences.
“Our role goes beyond providing reliable home internet. We want to help developers build homes that are ready for the way modern Filipinos actually live: connected, resilient, sustainable, and designed for the future,” Cardino said. “When connectivity is built into the home from the beginning, families move into communities that are better prepared to support work, learning, safety, and everyday life. That is how we help create stronger homes and brighter communities.”
For developers, this means considering requirements such as fiber pathways, dedicated telecom spaces, network redundancy, whole-home coverage, and capacity for future upgrades as part of the development blueprint. Planning these elements early can also help avoid the limitations of retrofitting connectivity infrastructure after turnover and give developers greater flexibility as household technologies and connectivity requirements evolve.
Globe also looked ahead to the kind of homes Filipinos will need in 2027 and beyond. As more devices, services, and technologies become part of everyday life, homes will need to move beyond basic connectivity toward more intelligent and resilient experiences that bring together whole-home coverage, proactive digital protection, smarter energy use, and other technologies designed around the needs of the household.
Cardino emphasized that connected communities need trust, transparency, and collaboration. She underscored that developers, telcos, and government units each have a role to play in building homes and neighborhoods that are safer, more intelligent, and more sustainable. Connectivity becomes more than a utility; it becomes part of how communities are shaped, how families thrive, and how future-ready neighborhoods are built.
The message to developers at the SHDA Convention was straightforward: the next generation of homes should be ready before the homeowner moves in. By working with developers early, Globe says it can help create communities that are not only connected, but also more resilient, more intelligent, and more responsive to the way Filipinos live today.
Customers can explore Globe AT HOME GFiber Plans and find an option suited to their household's connectivity needs at https://glbe.com.ph/GAH-PR.
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