For 25 years, TM has been part of the everyday diskarte of Filipinos, helping them stay connected, make every peso count and share moments with the people who matter. As it marks this milestone, TM is bringing Ka-TeaMs more everyday value, useful rewards and experiences they can enjoy together.
At the Globe Q3 Blueprint, TM Senior Director Bea Lacson unveiled 2GEDER 5EVER, a nationwide, year-long celebration of TM’s 25th anniversary. The campaign brings together practical support, rewards and shared experiences across digital, retail and on-ground touchpoints.
“Being part of TM should come with more ways to celebrate, more everyday support, and more moments to enjoy together,” Lacson said. “Twenty-five years is a journey we could only have made together.”
Part of that journey is staying close to the everyday needs of Ka-TeaMs. TM Rewards Points as Cash is expanding to cover essentials such as groceries and fuel, while Emergency Loans through SMS and Facebook for a ₱1 service fee offer added support when unexpected expenses come up.
The anniversary also brings something extra throughout the year. Starting this September, every eligible TM promo registration comes with a TM 25th Freebie, giving customers one day of FREE unlimited access to TikTok and Facebook. Partner flash deals will also be available on the GlobeOne app every 25th of the month.
These offers extend beyond GlobeOne to SMS, Facebook, retail and partner channels, reaching Ka-TeaMs across the different ways they engage with TM. From stretching the daily budget to enjoying a well-earned treat, the benefits reflect the different moments and needs that shape everyday life.
The tuwa also reaches communities nationwide through TM Caravans, with games, activities and prizes leading up to the TM TeaM Fair Concert on September 12. TM ambassadors SB19 and Jayat will lead the celebration, joined by guest artists Janine Berdin and local bands, bringing music and the Ka-TeaM community together for a milestone 25 years in the making.
“2Geder with our Ka-TeaMs, we’ll celebrate 25 years of tatag and tuwa,” Lacson said. The milestone reflects a journey shared with a community that has grown with TM through everyday wins, challenges and moments worth celebrating.
Through 2GEDER 5EVER, TM’s 25th year looks back on that shared journey while staying rooted in what matters to Ka-TeaMs today. As TM moves into its next chapter, it continues alongside the people who made the first 25 years possible, with more ways to stay connected, find value in the everyday and enjoy life 2GEDER, JUST FOR YOU.
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