This New Year, Globe called on its customers to be a force for good by donating Globe Rewards points via the GlobeOne app to support families in Cebu, Davao, and Palawan affected by recent earthquakes and typhoons.
Through GlobeOne’s Group Goal feature, customers donated as little as one point to help reach a collective target of 200,000 points. Every contribution helped fund essential Go Bags for disaster-hit communities, turning small acts into life-changing support. A Go Bag contains emergency needs like food, flashlight, whistle, gloves, medicine, and first aid essentials.
“Our vision is to make giving easier and more impactful for every Filipino,” said Bianca Wong, Vice President of Globe’s Feel Valued Tribe. “With just a tap on the GlobeOne app, you can be part of a larger effort to bring relief and hope to those who lost their homes due to earthquakes and floods.”
The initiative continues Globe’s longstanding commitment to disaster response in collaboration with Ayala Foundation, Inc. In 2025 alone, Globe directly contributed to #BrigadangAyala to reach over 3,000 families with food and essential supplies across Ilocos Norte, Pangasinan, NCR, Mindoro, Quezon, Masbate, Iloilo, Negros, and Davao Oriental.
“Communities are strongest when people come together in the spirit of bayanihan,” said Tony Lambino, President of Ayala Foundation. “Through digital platforms like Group Goal, small contributions come together as meaningful support for families in Cebu, Davao, and Palawan.”
“This effort shows how technology can connect people not just to each other, but to purpose,” said Yoly Crisanto, Globe’s Chief Sustainability and Corporate Communications Officer. “By converting digital rewards into real-world help, we strengthen our shared role in uplifting communities.”
As customers enter 2026, Globe invites everyone to begin the new year with hope and rebuild lives, one point at a time.
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