Starting in 2011, Globe’s US$700m seven-year network modernization program brought the unprecedented growth of its business, driven by pioneering initiatives such as a digital lifestyle play, innovative products and services, content partnerships with iconic global brands, and early-stage 5G network connectivity. This solidified the reputation of Globe both as a leader in mobile and a game changer.
Providing the best customer experience is a priority at Globe. As a proof of this, the company’s Net Promoter Score (NPS), a management tool that gauges customer loyalty, went up to 38.3% in 2018 from 28.9% a year ago. This was consistent with the results of a 2017 Corporate Reputation Study by Kantar Philippines in 2017, which earned Globe an index score of 72, higher than its Philippine competitors.
Driven to build the foundation of its digitalization ambition, Globe invests in and builds the necessary information and communications technology (ICT) capabilities, and digitizes internal processes to enhance the pace of innovation and provide superior customer experience. Externally, the company is also in a unique position to enable local businesses—large or small—to achieve global competitiveness through modern technologies.
Globe promotes a culture of empowerment, collaboration, and innovation to create a high-performing organization and a purpose-driven workforce. With the business philosophy, “Circle of Happiness,” people come first and they create wonderful experiences for Globe customers, driving business growth and making shareholders happy.
Shifting the focus to sustainable value creation, the 2018 Integrated Report contains information about Globe's strategy, governance, and performance in the context of its external environment and how this creates value.