Cagayan de Oro City, August 2025 – The month-long Higalaay Festival 2025 marked a milestone as Cagayan de Oro celebrated its 75th Charter Anniversary, with Globe ensuring residents and visitors stayed seamlessly connected throughout the festivities.
The festival, held in honor of patron saint St. Augustine, featured more than 58 activities highlighting the city’s identity as the “City of Golden Friendship.” With the theme “Proud of Our Roots, Bold in Our Dreams,” events ranged from cultural showcases and parades to fashion, music, and sports. Major highlights included the Grand Launching at Rio de Oro Boulevard, Miss Cagayan de Oro Pageant, Mindanao Fashion Summit, PyroMusical Competition, Fluvial Procession, and the Civic-Military Parade and Float Competition. Trade fairs and sports events such as the International Kagay-an Dragon Boat Race also drew large audiences, many of whom relied on Globe’s strong connectivity to share their experiences online in real time.
5G Network Expands in Cagayan de Oro and Misamis Oriental
Globe strengthened its 5G coverage in Cagayan de Oro with more than ten new sites this year. In Misamis Oriental, over 100 sites now provide faster, more reliable connectivity. These upgrades help residents and visitors access digital services without interruptions.
Globe at Home Brings Engagement and Rewards
Globe at Home joined the festival through on-ground activities and special offers. At Limketkai Center, visitors participated in games and won load perks, while GFiber Prepaid applicants enjoyed GCash-back bonuses. Activation booths at Ayala Centrio Mall, Gaisano Mall, and Rio de Oro Boulevard distributed freebies such as portable fans to new GFiber subscribers, creating more touchpoints for families looking for reliable home connectivity.
Globe Postpaid Enhances Customer Experience
Festival-goers also learned more about Globe’s postpaid plans, which provide a range of options from device bundles with data-packed offers to flexible SIM-only plans. Customers signing up during the event gained access to discounted devices and exclusive freebies, giving them greater value with their mobile subscriptions.
Globe’s Commitment to Mindanao
“Cagayan de Oro and Misamis Oriental hold an important place in Globe’s mission to deliver world-class connectivity to Filipinos,” said Jowin Marquez
Senior Director, Territory Lead, Network Technical Group at Globe Telecom. “Our participation in the Higalaay Festival 2025 underscores our commitment to empower communities by enabling connections that strengthen unity, culture, and progress.”
As Cagayan de Oro marked its 75th Charter Anniversary, Globe reaffirmed its commitment to Mindanao, continuing to provide reliable connectivity, digital innovations, and customer-first services that support stronger, more connected communities.
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