Globe is harnessing the power of Artificial Intelligence (AI) to drive smarter and more efficient energy use across its network and facilities, proving that sustainability and technology can go hand in hand.
“We see innovation as a force for good,” said Joel Agustin, SVP and Head of Service Planning and Engineering at Globe. “These AI-driven solutions show that resource efficiency and sustainability go hand-in-hand .”
By embedding AI and Machine Learning (ML) into its network operations, Globe has been able to significantly reduce electricity use in thousands of cell sites and buildings without compromising service quality.
“Tech allows us to respond in real time,” Agustin added. “It’s a smarter way to manage energy because the system knows when to ramp up or slow down depending on demand.”
These tools optimize energy use, including adjustment of power consumption at the cell site level, and adaptation according to changing network demands. So far, the impact has been significant. Driven by a combination of energy management programs and two AI solutions deployed to almost 20,000 network elements across the country, Globe has saved over 11.3 million kilowatt hours (kWh) of electricity in 2024, translating to approximately ₱125 million in savings.
In Globe buildings, AI is also making cooling systems more efficient. With a smart device called External Digital Demand Response Technology (EDD-RT), which Globe uses to regulate the cooling of piping systems and minimize electricity consumption. This has demonstrated a 20 to 30 percent annual energy savings.
Globe’s commitment to sustainability continues to evolve. The goal is clear: build a green network that performs better, costs less, and is kinder to the planet.
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