Globe has been honored with the Gold Stevie Award for Most Innovative Technology Team of the Year at the 2026 Asia-Pacific Stevie Awards, a prestigious global program that celebrates the remarkable accomplishments of organizations shaping the future of technology across all industry sectors. This recognition highlights Globe’s successful evolution from a traditional telecommunications provider into a full-fledged tech enterprise that treats its millions of subscribers as a "segment of one." The award-winning entry showcased how the Enterprise Data and Strategic Services (EDS) team, in collaboration with groups across the organization, leveraged artificial intelligence and modern data architecture to pioneer a deeply personalized approach to customer experience.
A primary driver of this success was the Next Best Offer (NBO) initiative in partnership with Feel Valued Tribe (FVT), an AI-powered machine learning engine that replaces traditional rules-based marketing. By allowing machines to consider multiple customer behavior attributes simultaneously, NBO automatically identifies the optimal offer at the optimal time. This transformational shift resulted in a 304% lift in efficiency for retention campaigns and a 317% lift in take-up for upsell offers, proving that customers are significantly more responsive to AI-driven personalization than to legacy campaign methods.
Globe further bridged the gap between technical performance and real-world satisfaction through its Customer Experience Management (CEM) Program. This initiative, which is a joint effort between EDS, Customer Experience, and Network Technical Group, introduced the Customer Experience Index (CExI), a market differentiator that uses machine learning and predictive analytics to assess network quality at a hyper-localized level. By identifying and resolving issues before customers even report them, Globe reduced network-related complaints by 20% and improved issue resolution times by 30%.
Supporting these AI-driven efforts is Globe’s True Modern Open Architecture, which transitioned the company from legacy technology to a modern data lakehouse using Apache Iceberg. This cloud-agnostic approach integrates platforms like Databricks, Snowflake, and BigQuery to eliminate data duplication and reduce storage costs. The implementation achieved an 85–90% reduction in ETL execution times and generated significant cost savings of up to 93% by optimizing compute usage.
By standing out among public and private organizations worldwide in a competition designed to honor those at the forefront of technical excellence, Globe cements its position as a leader in digital innovation. Looking toward the future, the company is committed to expanding these initiatives by applying NBO to non-telco services and scaling the CExI to include fixed broadband, ensuring a more intelligent and more seamless experience for its 65 million customers.
Public Company Information:
PSE: GLO
