Globe is transforming Visayas’ biggest cultural celebrations into stages for student voices, providing young creatives with opportunities to lead, perform, and bring their ideas to life. By embedding youth initiatives into major festivals, the company strengthens community ties and ensures students actively contribute to shared cultural moments.
Through the Globe Student Program, students have the chance to explore their strengths in arts, music, and digital innovation. These programs connect classroom learning with real-world experience, building practical skills, confidence, and professional exposure. Globe also emphasizes safe and responsible digital engagement through initiatives like Safer Internet Day and the Digital Thumbprint Program, teaching students how to protect their online identities while navigating digital spaces confidently.
“At Globe, we believe that festivals are more than just celebrations; they are opportunities for students to express themselves, innovate, and connect with their communities,” said Therese Anne Calma, Head of Marketing Youth Culture at Globe. “By integrating 5G-powered platforms into cultural events and pairing them with programs that promote digital safety, we are giving the youth a stage to explore their talents, build confidence, and bring their creative ideas to life responsibly.”
At Sinulog in Cebu and Dinagyang in Iloilo, Globe launched "5G Building Craft: Paint Tomorrow," with students creating murals that envision a 5G-powered City of Tomorrow, following a discussion on intelligent cities and the use of AI. Students were also treated to a talent show dubbed 5G EnergyJam, bringing in student musicians to perform to a wider audience.
Maria Leamae Pataganan of Southwestern University PHINMA in Cebu said their mural honored students leaving their hometowns for education, showing how connectivity keeps families close. In Iloilo, Gabriel S. Bañas of Iloilo Science and Technology University highlighted that reliable internet supports both opportunity and togetherness, while safe digital use ensures students’ online presence remains positive and secure.
5G EnergyJam transformed festival stages into platforms for emerging student musicians, allowing performances to reach wider audiences and giving young artists valuable experience. Ernst Cleiffe G. Con-ui of ACLC College called performing at Sinulog a milestone that affirmed his creative passions. Nathanyael Zane G. Buyco of West Visayas State University College of Nursing said Dinagyang demonstrated how digital tools amplify student talent beyond the campus, fostering teamwork, creativity, and confidence.
The initiative continues at Panagbenga, with 5G Building Craft: Paint Tomorrow and 5G EnergyJam, expanding opportunities for students to showcase their talents.
By putting the youth at the heart of cultural celebrations, Globe reinforces its commitment to empowering the next generation. Through programs that unite creativity and technology, students can share their stories, pursue their passions, and move forward together.
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