Ernest L. Cu

Executive Director, President and CEO

• Globe Telecom Director since April 2009 and last re-elected on April 25, 2023

• Globe Board Committee membership: 
  - Executive Committee

Mr. Cu, Filipino, 62, has served as Director since April 2009. He also serves as a Member of the Executive Committee of the Board. He is the President and Chief Executive Officer (“CEO”) of Globe Telecom, Inc. He joined Globe in October 2008 as Deputy CEO, and was officially appointed President and CEO on April 2, 2009. Since then, Mr. Cu has been passionately driving a sweeping transformation across the company, including modernizing its network and IT infrastructure, developing a strong collaborative and service-oriented culture, and creating product innovations in its core business segments. Globe has since outperformed industry growth, with the company breaking records across all key product groups, brands, and market segments, catapulting Globe as the number 1 mobile brand in the country. Mr. Cu is a director of LivePerson, Inc. from April 2021 to January 2023. LivePerson Inc. is a global leader in conversation AI and is listed on the Nasdaq. Mr. Cu is a trustee of Ayala Foundation, Inc. and Hero Foundation, Inc. He holds the Chairmanship of Globe Capital Venture Holdings, Inc., 917Ventures Inc., Globe Fintech Innovations, Inc., and Techglobal Data Center, Inc. He is a Director of Asiacom Philippines Inc., CaelumPacific Corp., GTI Business Holdings Inc., Innove Communications Inc., Kickstart Ventures, Inc., Bridge Mobile Alliance, and GLOBE STT GDC, INC. Prople BPO Inc.

Mr. Cu is also a member of the Private Sector Advisory Council (PSAC).

SKILLS AND EXPERIENCE

Prior to Globe, Mr. Cu was President and CEO of SPi Technologies from 1997 to 2008. At the cusp of the new millennium, he spurred the beginning of the BPO business model for the Philippines, earning him the recognition as one of the founding fathers of BPO in the country. Lauding his pioneering spirit, Ernst & Young named him ICT Entrepreneur of the Year in 2003. 

Under Mr. Cu’s visionary leadership, Globe embarked on a purpose-led transformation in 2016 to create a more sustainable organization. With its renewed mission, vision, and core values, collectively embodied in the new Globe Purpose, the company is now setting its sights on serving as a catalyst in driving the nation forward. In 2019, Globe became a signatory to the United Nations Global Compact, committing to implement universal sustainability business principles.

After only two years in the telco industry, he was hailed as the Philippines' Best CEO by Finance Asia and received the award again in 2017. Mr. Cu was also named CEO of the year in 2012 by Frost & Sullivan Asia Pacific and CEO of the Year at the Asia Communications Awards in 2017. For five years (2013 to 2017), he was included in the list of 100 most influential telecom leaders worldwide by London-based Global-Telecoms Business Magazine Power 100. Mr. Cu was named the Best Telecommunications CEO at the 2021 International Finance Awards, Asia's Best CEO by Corporate Governance Asia at their 10th Asian Excellence Awards in 2020, and was recently hailed as the Best Telco CEO by London-based business magazine, The Global Economics in its 2022 Awards.

Mr. Cu earned a degree in BS Industrial Management Engineering from De La Salle University in 1982 and completed his Master's in Business Administration at Kellogg in 1984.

DIRECTORSHIP IN OTHER PUBLICLY LISTED COMPANIES

Mr. Cu is not an executive director in any other publicly listed company.