Ernest L. Cu
Executive Director, President and CEO
- Globe Director since April 2009 and re-elected on April 23, 2019
- Globe Board Committee membership:
- Executive Committee
Mr. Cu, 57, Filipino, has served as Director since April 2009. He is currently our President and Chief Executive Officer (CEO). He joined Globe in October 2008 as Deputy CEO and was officially appointed as our President and CEO on April 2, 2009. Since then, Mr. Cu has passionately driven a sweeping transformation across the company, including modernizing its network and IT infrastructure, developing a strong collaborative and service-oriented culture, and creating product innovations in its core business segments. Globe has since outperformed industry growth, with the company breaking records across all key product groups, brands, and market segments, catapulting Globe as the number 1 mobile brand in the country. In 2016, under Mr. Cu's visionary leadership, Globe embarked on a purpose-led transformation to create a more sustainable organization. With its renewed mission, vision, and core values, collectively embodied in the new Globe Purpose, the company is now setting its sights on serving as a catalyst in driving the nation forward.
SKILLS AND EXPERIENCE
Prior to Globe, Mr. Cu was President and CEO of SPi Technologies from 1997 to 2008. At the cusp of the new millennium, he spurred the beginning of the Business Process Outsourcing (BPO) business model for the Philippines, earning him recognition as one of the founding fathers of BPO in the country. Lauding his pioneering spirit, Ernst & Young named him ICT Entrepreneur of the Year in 2003. In 2017, he was hailed as the Philippines’ Best CEO by Finance Asia. A second for Mr. Cu, as he first received the award in 2010.
Also in 2017, for the fifth straight year, Mr. Cu was recognized as one of the 100 most influential telecom leaders worldwide by London-based Global-Telecoms Business Magazine Power 100. Frost & Sullivan Asia Pacific has also named him CEO of the Year twice, first in 2012 and again in 2017.
Mr. Cu has a Bachelor of Science Degree in Industrial Management Engineering from De La Salle University in Manila and an M.B.A. from the J.L. Kellogg Graduate School of Management, Northwestern University.
DIRECTORSHIP IN OTHER PUBLICLY-LISTED COMPANIES
Mr. Cu is not a Director in any other publicly-listed company.